It does not require a majority to prevail, but rather an
irate, tireless minority keen to set brush fires in people's minds. - Samuel
A Brand New FairTax.org - For Everyone!
Every few years,
companies and organizations need to take a step back and review their websites.
Is it meeting a stated objective or more likely, has it lost focus?
After reviewing our
web stats and content, we recognized that we had an opportunity to improve our
overall visitor experience (1.3 million in 2011). One of our concerns was ensuring that
visitors learned about the FairTax and found a reason to get involved.
longtime FairTax supporters and digital media experts, QuickSilver Interactive
- Streamlining the
- Rewriting content
to be short, clear and concise and,
- Helping us create
an environment where visitors would feel compelled to take just 5 minutes
to learn about FairTax, and, hopefully, “Get Involved,” “Donate,” and
Today, we have a
shiny new face on our website and already we have proof that visitors are
staying longer and reading more! Now the real work begins.
Our challenge is to
drive larger and larger numbers of Americans to FairTax.org. That happens when
we share posts about our new website with our social media and email networks,
or better yet, by just talking to friends, neighbors and those we come in
contact with during our daily lives.
That’s where your
assistance is needed. We hope you are proud of our new website and will share
the good news that it has with as many people as will listen!
Finally, to all of
you who have provided feedback since the new website went live – we thank
next goal is to develop a fresh, online campaign that will bring hundreds of
thousands of new activists and donors to the FairTax. We’re ready to get these
fresh new faces on board – are you?