“All men can see
these tactics whereby I conquer, but what none can see is the strategy out of
which victory is evolved.” - Sun Tzu
Strategy Report from D.C + New Cosponsor
was an exciting week for the FairTax legislation!
Rob Woodall hosted a Tax Day Press Conference in Washington, D.C., accompanied
by Senator Saxby Chambliss and 11 Congressional Co-Sponsors. More importantly,
over 30 Michigan FairTax volunteers traveled over 12 hours by bus to stand with
these patriots, sharing why America needs the FairTax. Thousands more
grassroots volunteers around the nation mailed their income tax returns and
then called and wrote their elected officials telling them why they supported
just returned from six jam packed days in D.C. - including Representative
Woodall's press conference, meeting with dozens of members of Congress (existing
and former FairTax co-sponsors), lobbyists, and leaders of tax reform organizations -
I came away knowing that we have come so far, yet we have such a long way to go
to victory. Let me explain.
For Fair Taxation previously chose a traditional campaign approach and spent
millions of dollars establishing D.C. offices and representation. This
lobbying/DC office model was primarily focused on the executive and legislative
branches. A full-blown Ways and Means FairTax hearing was held under then
Chairman Bill Archer. After spending millions of dollars, very minimal results
this time it was strongly suggested by a number of highly placed,
well-respected individuals that the creation of a grassroots army was an
imperative. A study was done to confirm the recommendation, from which it was
determined that 3,000 activists per district in each of the 435 Congressional
districts could generate the critical mass necessary to garner enough votes to
secure passage of the FairTax.
forward to today. This is the current strategy we are beginning to deploy using
a vendor, ccAdvertising, to help us rapidly identify new activists. It is
important to note, however, that ccAdvertising only provides us with potential
activist data – it is up to us to cultivate, recruit and train them.
is also well respected by many Congressional members who support the FairTax. When
I indicated that we were working with them I received strong ‘thumbs up’
addition, we are aggressively working to secure major donors to expand this
effort, hire professional communicators to assist with earned and paid media,
and also to procure specialized Washington representation on a contract
engagement basis when needed - part of our prior lessons learned. We have
already identified many professional resources.
meetings this past week, the 3,000 activists strategy was affirmed in numerous
discussions with both co-sponsors and former co-sponsors who still support the
FairTax in concept. Our co-sponsors are courageous patriots but they need
reinforcements and they need them now!
It is imperative that our movement do
three things, and we need to do them quickly and well.
- We have
to recruit, train and deploy 3,000 eager activists in each district.
– We must
aggressively educate the citizens in our communities about why the FairTax makes sense for them. The opposition is becoming
very creative in putting out inaccurate information about what the FairTax is
and what it will mean to the average American citizen. This makes our
co-sponsors feel vulnerable and that is when they become concerned. When they
become concerned they consider withdrawing their co-sponsorship. So we must
redouble our local education efforts - providing citizens in every community
with simple, factual information they can easily understand - especially
the FairTax rate. If we fail in this mission, we hand the opposition one
small victory after another.
- It is
critical that we continue establishing strong, proactive and positive
constituent based relationships with our elected members and their staff - whether
they support the FairTax today or not. A
great example of this is Representative
Hank Johnson who spoke at the Tax Day press conference. While he did not endorse the FairTax, he did
state he was willing to have a dialogue and strongly advocated for
comprehensive tax reform.
to always be respectful, professional and courteous when you are communicating
on behalf of the FairTax. Unfortunately, I also heard from several Congressman about
a few FairTaxers who need a little help in this area.
If you are willing to help us meet
this challenge and don’t have a local
FairTax leader, please contact us at firstname.lastname@example.org. Let us know where you are, what
kind of time you can devote and where your talents best fit.
I wish I
could adequately convey the enthusiasm and pride that I saw in both the members
of Congress and our grassroots volunteers’ faces during the Tax Day press
conference. I want to personally thank everyone who traveled to D.C., and those
who made calls, sent letters and communicated in other ways with Congress. It
was a very good day!
continued appreciation and gratitude for all you do,