"Would it not be better to simplify the
system of taxation rather than to spread it over such a variety of subjects and
pass through so many new hands." - Thomas Jefferson
Over 44,000 Watched This Video!
Almost two weeks from the launch of our video, FairTax: Fire Up
Our Economic Engine, and we have hit 44,549 viewers on YouTube! Thank you,
thank you, and thank you! You have continued to find new ways to reach more and
more people as you share the video and the FairTax message. We’ve said it before,
but we will say it again; we could not do what we do without your enthusiasm
and your dedication to seeing the FairTax become law!
I can only hope that each of you can feel the magnitude of
appreciation that we have for what you are doing to support this important
cause. The FairTax can only become law if you keep telling more and more people
and they in turn communicate to their elected officials that they want the FairTax
and they want it now.
This new video FairTax: Fire
Up Our Economic Engine, is a timeless tool that jumpstarts conversations,
enhances presentations and adds depth to formal speeches. I am sure you’ve seen ‘viral videos,’ but
have you ever wondered what makes a video go viral? The answer, according to a recent study by Jonah Berger, an assistant professor at the University of Pennsylvania’s
Wharton School, has to do with the visceral emotions it arouses in viewers. Mr.
Berger argues that the popularity of viral videos is rooted in the way they
excite the body, inducing a spectrum of physiological changes. These are the
same physical changes that occur when we encounter any strongly emotional
content, from a scary movie to a sentimental love poem.
In his study, Mr. Berger
discovered when people are aroused they are much more likely to pass on
information. I believe our FairTax video
contains the strong, emotional content needed to stimulate a viewer’s mind,
which according to Berger means this this video has the foundation to be a
viral sensation; we just need to keep sharing it and continue building
Interestingly decades of research in social psychology have shown
that people often share strong emotions as a means of fostering connection and
solidarity. “If I’m angry, and then you get angry, we can bond over what we’re
feeling,” Mr. Berger says.
FairTax supporters, I say, let us bond; let us bond with friends,
family, neighbors, and colleagues. Let us bond with anyone who will listen to our
FairTax message. We know the FairTax is a brilliant
solution for total income tax replacement in the United States; we just need
the rest of the nation to know this too. If you haven’t already, please share
the video, FairTax: Fire Up Our Economic
Engine! And once again, please
accept our heartfelt thanks.
visit FairTax on YouTube, Facebook or Twitter.
YouTube views are over 44,500 with
more than 730 likes and comments still coming in at the rate of 20 or so an
Over 500 tweets this week talked
about the FairTax video. Check
out this one from @goldenrod2001 who has over 1,000 followers:
Posts on the FairTax.org Facebook
page have received a total of 2,288 shares, 247 comments and 5,086 likes. The most actively shared this
week? The post about the IRS proposed budget. It was shared a whopping 626 times with 1,786
likes for FairTax doing away with the agency altogether.
keep the momentum going!
Cynthia T. Canevaro
Americans For Fair Taxation