Using Social Media
The key to utilizing social media - blogs, Facebook, Twitter, Google+, etc - begins with the realization that each one has a unique audience to address. It's also important to realize that each of these social media channels represent a different "voice." For example, you might be more casual on Facebook, short and clever on Twitter, or professional on LinkedIn.
As you take on our cause and choose to use social media as your means to get the word out about our right to a fair tax, we encourage you to keep the following in mind:
- Is it opinion or fact? If it's your opinion, then make sure that your audience knows that. If it's fact, link back to the FairTax website so that people can learn more or link to the source you're quoting.
- Keep it simple. We have some passionate activists and we love that. But you can quickly lose your audience if you are not clear and concise in what you write.
- In Facebook, it's very bad form to share multiple (long-winded) posts to get your point across. Make a statement and link to a blog post or something on our FairTax website.
- Twitter, fortunately, forces you to be concise in your message. Use it as a means to link to a recent article or blog or to promote an event.
- You may not be active in Google+, but FairTax is and we want you to be a part of our group.
Here are a few other best practices that could be useful for creating an engaging social stream.
- Mission and Purpose: Know the audience you're trying to reach and design a mission and purpose that is understandable and factual that you can speak on with knowledge when you write.
- Develop an Editorial Program: Create an editorial program that addresses the key points of the FairTax Plan (once a week is a great start, then build up from there). Remember the old KISS? Now there's a new K.I.S.S. (Keep It Significant and Shareable). Create content that's engaging, relevant and shareable.
- Establish a Conversation: Write in such a way that encourages your audience to comment and challenges them to want to respond. Listen, don't just react. You're not the only one who wants to be heard.
- Ignoring the naysayer is not the solution: Social consumers expect us to solve problems and answer questions. When we ignore them, they will often escalate the issue instead of going away. If you need help addressing any question or challenge you're not equipped to address, reach out to one of our Grassroots Leaders or contact us.